Local Economic Strategy
It is widely recognised that Frankston City has significant, yet unrealised potential and that it is on the cusp of a major socio-economic transformation.
Frankston City has numerous regionally significant facilities and, as a result, has an influence which extends into the southern metropolitan region and Mornington Peninsula. A number of factors, including Frankston City's bay side location, its transport infrastructure, its education & health precinct, and the size of Frankston city centre, provide the municipality with a competitive advantage in attracting investment and a workforce who are drawn by the area's ability to provide a great work/life balance. The proximity to the Mornington Peninsula means that Frankston continues to be able to capitalise on the broad array of tourism opportunities, as well as benefit from the Peninsula's unique business community and lifestyle options.
However, Frankston City still has a significant economic development challenge in front of it. The City currently has a low stock of jobs relative to its population and catchment size, and does not have an obvious economic specialisation of note. In addition to this, the capacity of the traditionally strong inner metropolitan region to service outer regions like Frankston City with higher order jobs and services is becoming more difficult due to increasing congestion.
Therefore economic development in Frankston City will need to be structured to ensure delivery of jobs and opportunities. Frankston CAD provides an ideal opportunity to consolidate the existing State and Federal government services, while decentralising new State government services - thereby providing local jobs, enabling people to work closer to home, reducing travel time and improving family and community connection.
Frankston City Council has a strategic role to further facilitate the growth of an innovative, inclusive and sustainable business community. The City has other centres and employment areas that will need to be harnessed for future job and service delivery, including important industrial areas at Carrum Downs, which is the City's flagship sustainable industrial park, Seaford and Frankston. The municipality also have environmentally significant habitats within the Green Wedge zone that needs to be carefully managed to ensure valuable agricultural land and amenity is retained.
Frankston City also has the great potential to leverage off key partnerships with existing key stakeholders to strengthen Frankston's position as a hub of health and wellbeing, and education.
Frankston City Council is committed to facilitating an environment that supports an innovative and resilient business community which provides sustainable economic growth and diverse employment opportuntites. The Frankston City Economic Development Strategy provides the strategic framework for Council and its partners to achieve its economic vision.
Download copies
Contact Us
If you require further information or would like to obtain a hardcopy of the strategy, contact the Economic Development Team on 1300 322 322 or via e-mail business@frankston.vic.gov.au.
 |