Winning Tips for Your Business

Introduction

The Winning Business Tips cards are designed to provide some easy to use tips to reinvigorate your business and make it more appealing to your customers.

We have compiled advice from experts so that your business can get a head start on your competitors while attracting and tempting more customers to your business.

Each card focuses on a different aspect of visual merchandising and store presentation. Your magnet gives you some quick prompts that can be easily displayed in a location that you see everyday (e.g. your fridge or filing cabinet.)

The Cards

• First impressions do count and how you can make a great first impression work for you.
  Frankston Alive - Visual Merchandising - Winning Business Tips Cards - 01 - First impressions
  
  
• Do you know the 'moments of truth' for your customers? How can you make your customers spend their money in your business?
  Frankston Alive - Visual Merchandising - Winning Business Tips Cards - 02 - Moment of truth
  
  
• How can you use all five senses to improve your customers' experience of your business?
  Frankston Alive - Visual Merchandising - Winning Business Tips Cards - 03 - Create experience
  
  
• Great lighting has a huge impact on how a prospective customer perceives your business. Here are some quick tips for you.
  Frankston Alive - Visual Merchandising - Winning Business Tips Cards - 04 - Lighting
  
  
• How can you use great signage to make your business stand out from the crowd? Frankston Alive - Visual Merchandising - Winning Business Tips Cards - 05 - Message out there
  
  
• How you and your staff dress and present themselves can either positively or negatively impact on your customer's experience in your business - which experience will it be for your customers?
  Frankston Alive - Visual Merchandising - Winning Business Tips Cards - 06 - Dress for Success
  
  
• How can you plan, prepare and promote to improve your sales?
  Frankston Alive - Visual Merchandising - Winning Business Tips Cards - 07 - Sell- sell- sell
  
  
• How can your business display stock to best effect and maximum return?
  Frankston Alive - Visual Merchandising - Winning Business Tips Cards - 08 - Show the world
  
  
• How to create your own Myer Window!
  Frankston Alive - Visual Merchandising - Winning Business Tips Cards - 09 - Myer window
  
  
• What are the added extras that you can do to save money, improve presentation, increase sales, save the environment AND save your business money?
  Frankston Alive - Visual Merchandising - Winning Business Tips Cards - 10 - Added Extras
  
  
• How can you get your customers to be your best promotional tool?
  Frankston Alive - Visual Merchandising - Winning Business Tips Cards - 11 - Spread the word
  

Contact Us

For further information contact the Economic Development Team on 1300 322 322 or via e-mail business@frankston.vic.gov.au.