Branding for Business Growth Session 1

People don't buy what you do, they buy WHY you do it. This is the premise that underpins every great brand. It is why Apple trumps Samsung, Nike leaps over Adidas, and why loyalists ferociously defend Tesla (or used to anyway!).

The goal of this first Branding for Business Growth session is to unpack why you do what you do, discovering the core elements that will help you connect with the right people, in a way that turns transaction into loyalty. Because it should never be forgotten that people do business with people, and they are more likely to do business with people who they connect with.