Making Media Happen in an Industry Full of Smoke and Mirrors

Helping businesses understand the confusing and cluttered media landscape. Elise’s session, “Making Media Happen in an Industry Full of Smoke & Mirrors,” will provide guidance on crafting effective marketing strategies and maximising your budget.

As business owners with limited marketing budgets, it’s easy to get overwhelmed by the need to be on every platform—Facebook, Instagram, TikTok, print media, and more. Elise will help you navigate these challenges and develop a strategy that delivers real impact without exhausting your budget.

About the Speaker

Elise Hedley Dale, Media Director at MediaWords, brings nearly 30 years of experience in the ANZ media industry. She has worked with top agencies, A-list clients, and renowned brands, including roles as Global Media Lead for Sonos and managing Ocean Spray’s media in ANZ for 23 years.

What You’ll Learn:

The Importance of Audience: Understanding and Building Them
Setting Measurable KPIs (Not Vanity Metrics)
Understanding the Role of Each Medium
Dealing with Media Providers
Buying Effectively: Understanding CPM and Why Cheap Isn’t Always Best
Great Sources for Free Research & Data

Date: Tuesday, 3rd September
Time: 9:30am – 11:30am
Venue: Functions by the Bay
Refreshments: Tea/Coffee & Biscuits

Pricing:
Free for Members **JOIN TODAY**
$50 for Non-Members

Register now to secure your spot and learn from Elise Hedley Dale’s expertise!
Spaces are limited, so don’t miss out.

When

Location

Functions By The Bay, Young Street & Plowman Street, Frankston, 3199, View Map